Branding

Embroidery

At its core, embroidery is still the same craft it always was: needle 🪡, thread 🧵 and a well calloused thumb. The difference is that today it's computer controlled and moves at lightning speed.

A well executed embroidered logo has a weight, texture and lifespan that print simply can not match. It looks substantial. It lasts. And on the right garment, it elevates everything.

It's our most popular branding method for good reason!

Direct To Film (DTF)

With DTF Printing, artwork is printed onto a clear film, coated with adhesive powder and heat pressed onto the garment. It's a multi-step process, but the end result is vibrant, durable and works on almost any fabric.

It sits in a similar space to DTV but with broader fabric compatibility and a particularly strong result on dark fabrics. If DTG is the cotton specialist and DTV is the specialty effects specialist, DTF is the versatile all rounder.

For bold, durable, full colour branding across a wide range of products, it's hard to fault.

Direct To Garment (DTG)

DTG Printing does what the name says, the ink goes directly from the machine onto the garment itself, with no intermediate transfer or film involved. The result is a soft, smooth, matte finish that looks and feels like part of the garment.

It's the modern answer to screen printing. Full colour, fine detail but no costly colour separation setups. For short runs on cotton, it's hard to beat.

One thing worth knowing upfront: on dark or black garments, DTG Printing produces a slightly vintage, worn in effect. That's not a flaw, it's just how the ink behaves on a dark base. If you want that relaxed, faded look, DTG delivers it naturally. If you need sharp, opaque colour on dark fabric, DTF Printing is the better call.

Like every method, it has its limits. The main one is fabric, DTG only works on 100% cotton as well as some limited natural fibres like hemp.

Direct To Vinyl (DTV)

If embroidery is the craft method, DTV Printing is the technology method.

A digital transfer is a high performance, machine washable decal, printed digitally and heat applied to the garment. The result is vibrant, detailed and more durable than it sounds.

Where DTV Printing really earns its place is specialty effects. Metallic, glitter, puff, flock, glow-in-the-dark, if you want your branding to do something a flat print can't, there's almost certainly a vinyl media that can do it.

It's also the go-to method for sports. Player names and numbers are the bread and butter of DTV and it handles them better than anything else.

Like embroidery, it has its limits. But for the right artwork on the right product, the results are hard to beat.

Specialty Media DTV — Metallics, Puff, Glitter, Flock & More

Same process as standard DTV, with specialty vinyl medias that add texture, shine or effect. If you want your branding to do something a flat print can't, this is where to start.

Sports Numbers & Player Names

No artwork setup required, select from standard fonts, sizes, and colours. No minimum order on either, making it easy to add a single name or number as needed.

Supacolour

Supacolour is a hybrid between digital transfer and screen printing. It gives you the unlimited colour range and fine detail of digital print, without the high setup costs of traditional screen printing.

The result is clean, vibrant, and exceptionally detailed, sharp fine lines, smooth gradients and photographic reproduction are all achievable. For complex artwork that other methods struggle with, Supacolour is often the answer.

For high detail, high colour accuracy work on smooth fabrics, it's one of the best tools available.

Name Badges

Name badges are one of those details that are easy to overlook and immediately noticeable when they're missing. A staff member without one is just a person in a uniform. A staff member with one is approachable, professional and easy to identify.

They're also one of the simplest and most cost effective branding touch points available, worn every day, at eye level, in direct conversation with customers.

Direct To Object (DTO) UV Printing

While embroidery and the print methods above are all about fabric and garments, DTO UV printing is for hard surfaces, think promotional products, accessories and merchandise rather than clothing.

DTO UV printing works by curing ink instantly as it's applied, ultraviolet light follows directly behind the print head, turning liquid ink to a solid on contact. The result is a sharp, durable, vibrant finish that bonds directly to the surface.

Because the ink cures instantly, layers can be built up before the colour is even added. This opens up some interesting possibilities, raised texture effects, highlighted elements within the artwork and a high gloss varnish finish that adds real visual pop. It's a level of detail and dimension that flat print simply can't achieve.

For branding items that other methods simply can't touch, it's the right tool for the job.

Engraving

Laser engraving uses a frickin' laser beam to vaporise the surface of a material, leaving a permanent, clean mark. No ink, no transfer, just the material itself, altered.

It's precise, highly legible, and particularly well suited to small items where other methods simply can't hold the detail. The go-to for timber and metal promotional products.

Not suitable for clothing, bags, or headwear — this one is strictly for hard goods.

Further Reading on Branding

More specific on each branding method can be viewed on the relevant branding product pages above, or visit:

👉 Branding Methods Explained

👉 How To Create Merch & Uniforms in 3 Easy Steps