An introduction to the "How & Why" of creating uniforms & merchandise
Create Uniforms & Merchandise that attracts
...in 3 simple steps.
Let's be clear, what you want is to attract customers/clients/members/etc. What you don't want is to attract irrelevant people (who will waste your time & resources).
Remember, just as you are always looking for your ideal customer/client/member/etc, they are also looking for their ideal brand.
This is why it's important to refine your visual look (uniforms & merchandise). You want to let people know what sort of brand you are at a glance - attention is fleeting.
To do this well, you need to know what your brand is all about & the type of customer you want to attract…
It's best to have a clear idea of your brand to refer to as you step through the ordering process. This will make it quicker & easier to determine the right products & branding for you.
There's no need to get into brand personality types or spirit animals (but, if that is your thing, go for it!).
When keeping it simple, all you really need to know is:
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What is your brand?
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Who is your ideal customer?
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What is your ideal transaction with this customer?
This next step is all about the practicalities.
Try to figure out all the details at the start to ensure you get what’s best for your brand in the required timeframe & at the right budget. This includes:
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Time & Money
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Product function requirements
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Administrative factors
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Staff requirements
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Product selection
You're awesome! Which is why people should know you exist. Your branding (name, logo, colours, etc) helps with this.
It's not enough to just be recognised. You need to be remembered in your customers time of need. (Step 1)
You can achieve this through integrating your brand onto a variety of products (Step 2)
We'll guide you on the best branding methods to help you do this because we're experts at it. We've been doing it for a long time & unlike many we handle all the branding ourselves in our dedicated onsite production facility.
Embroidery | Screen Printing | Digital Transfers | Supacolour | Dye Sublimation | Alterations & More...
Ready to get started now?
House of Uniforms
We help people create uniforms & merchandise for their brands
Since 2004, our team of dedicated fashion designers, graphic designers, branding consultants, sewers, printers, embroiderers & customer service officers have been working with brands (big & small) to create eye-catching uniforms & merchandise.
We take this seriously. Our Guarantee ensures our dedicated customer service team will help you find the products you need. They’ll also make it as simple & enjoyable as possible.
Your brand is in safe hands. Our customer service & production teams are all under the one roof, working together to make decisions & solve problems, creating over 80,000 branded garments annually.
We love to talk about brand aspirations & goals. What’s your brand about? What are you imagining? We'd love to discuss your vision. When you're ready, get in touch.
Our Guarantee to you...
Uniforms, merchandise & branding shapes your reputation. We understand this, which is why we promise the following…
In both our online guides or in person, we'll discuss with you :
- Brand identity & values
- The purpose of the product
- Functionality requirements
- Your team demographic
- Sizes, colours & styles
- Branding options & opportunities
- Timelines & due dates
- Ongoing availability requirements
- Budget
- & much more
We aim to ensure that when you receive your order everything is as perfect & fabulous as possible.
Very occasionally "Life" has other ideas which is why we promise the following:
House of Uniforms will fulfill any & all obligations as per Australian Consumer Law regarding faulty items.
If there’s an issue with any of the items you purchase from us, we will do what we can to deal with the problem quickly & effectively.
If it’s our mistake we will remedy the issue as quickly as possible, if it’s your mistake we will try to help you remedy it as cheaply as possible.
Obviously, we need you to do your part & check all quotes, artwork & samples carefully before approving your order because, unfortunately, there are limits to the help we can offer if you’ve made a mistake.
As always, we are happy to discuss any of this with you, please contact us.
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