This branding method will make your brand more desirable...

Embroidery is one of the oldest methods in the branding world. There is a reason it has remained so popular for thousands of years. If it ain’t broke don’t fix it!

Ancient origins

As soon as humans realised they could connect animal skins with stitches, they started using those stitches to decorate.

This practise (later named embroidery after the French word ‘broderie’, meaning embellishment) evolved independently in almost every part of the world. Proving its universal appeal from the beginning.

In fact, the oldest known example of embroidery found by archaeologists was dated back to 30,000BC. It included fossilised remains of heavily hand-stitched & decorated clothing, boots and a hat.

Embroidery as we know it today is believed to have originated in the Orient and Middle East. As artwork from 3500BC China depicts clothing decorated with silk thread, precious stones & pearls.

Throughout history, embroidered clothing was an indicator of wealth & status as it was expensive. It was labour intensive to produce & often used the highest quality materials available.

Embroideries evolution

This began to change after the invention of the first embroidery machine in the early 1800’s. The machine, invented by Frenchman Josue Heilmann, could do the work of about four hand embroiderers at once.

To work the machine an operator used their left hand to guide a scribe around a diagram of the desired pattern & the right hand to crank a wheel that pushed needles through the fabric. At the same time the operator would use their feet to work the clamps that gripped the needles. The designs were embroidered at six times the size of the original artwork & a huge amount of coordination was needed to guide the stitch.

This technology was slow to gain popularity as people were resistant to change & feared potential loss of jobs to machines. However, once the industrial revolution came about, there was no turning back. The majority of embroidery was now done by machine rather than by hand which greatly increased its availability & affordability.

The mass production of embroidered goods meant that materials used were cheaper & the stitching was not as precise as it used to be. Regardless, embroidery was now an option for the masses.

As time passed, technological advances meant that embroidery designs could be produced more quickly & accurately than ever before.

In the 1980’s, the first computerised embroidery machines were produced by Wilcom. They allowed manufacturers to enter designs quickly & effectively.

The classiest branding method?

These days, advanced computer technology means embroiders can stitch complicated & intricate designs at lightning speed.

Our embroidery machines Bertie and Hiro, for example, can each process 8 garments at once. At full speed they can produce 900 stitches per minute! A far cry from what could be achieved by hand.

Though embroidery no longer requires a great amount of wealth or status to acquire, the art form has retained its desirable reputation. It’s still associated with a certain level of class and distinction that is unparalleled by other branding methods.