Our Look Book

The Basic Process

Get the right uniforms & merchandise for your brand
We start with these 3 questions.
  1. What is the brand?
  2. What is the branding objective?
  3. What are the key colours that need to be incorporated?
We filter the options.

This information is then used to comb through the thousands of products available in our uniform & merchandise catalogues. We will also consider re-working & custom-making pieces.

It also guides the choice of branding methods to be employed for your artwork & trims.

We create & revise the shortlist.

We assess & re-work it until we have a selection that is not just right for the brand image & vision but also right for the budget & usage.

We think of the future.

We consider reorders, ongoing administration & fulfillment logistics before finalising the selection. This will save your future self, time, money & frustration.

We'd love to talk. If you have questions, or you're ready to start, get in touch.

Some Visual Examples

King-of-the-Sea-Logo
Brand:

King of the Sea is a high end Fish & Chip shop that specialises in fresh fish sales & takeaways.

Branding Objective:

A consistent, unique nautical theme highlighting their expertise in the fresh fish business.

Key Colours:

Red, Navy & White

King-of-the-Sea-Scene

Uniform Shortlist Options

King of the Sea-01
Golden-Wheat-logo
Brand:

Golden Wheat Craft Beer is a Micro brewery that offers wholesale deliveries & counter sales.

Branding Objective:

Uniforms that embody a craft feel. Branded merchandise for reselling in the bar.

Key Colours:

Golden tones of wheat.

Golden-Wheat-Scene

Uniform Shortlist Options

Golden-Wheat-Options
Bright-Spark-logo
Brand:

Bright Spark Electrical is a local Electrical business specialising in residential electrical works.

Branding Objective:

A strong brand image through the use of bright orange & to tidy up the appearance of his workmen.

Key Colours:

Orange.

Bright-Spark-Scene

Uniform Shortlist Options

Bright-Spark-Options
Florences-Flower-Shop-Logo
Brand:

Florence’s Flower Shop specialises in bouquets for special events.

Branding Objective:

Uniforms that look professional but allow for ease of movement as they spend a lot of time moving large bunches of flowers around.

Key Colours:

Soft Pink and White.

Florences-Flowers-Scene

Uniform Shortlist Options

Florences-Flowers-Options
Silver-Fox-Logo
Brand:

Silver Fox Barber shop is a modern mens barber shop catering to the over 35 age demographic.

Branding Objective:

Uniforms that complement the urban, funky cool environment & clientele.

Key Colours:

Black, Silver.

Silver-Fox-Scene

Uniform Shortlist Options

Silver-Fox-Options
Asset 2-80
Brand:

The team at Capital Real Estate specialise in selling high end properties. They operate from an up market office in a high rise, inner city office.

Branding Objective:

Uniforms that enforce their key colours & look professional.

Key Colours:

Black/Red/White

Captial Real Estate Office

Uniform Shortlist Options

Capital Real Estate
Shady-Acres-Logo
Brand:

Shady Acres Aged Care offers a specialised aged care facility for seniors.

Branding Objective:

Uniforms that are non movement restrictive & help to clearly separate staff from residents or visitors.

Key Colours:

Aqua/Teal & Grey

Shady-Acres-Scene

Uniform Shortlist Options

Shady-Acres-Options
Asset 1-80
Brand:

Eco Homes provides building services for residential homes.

Branding Objective:

The team at Eco Homes want to stand out at the Building & Construction Convention so have completed a refresh of their branding including uniforms & branded merchandise to giveaway. 

Key Colours:

Navy & Lime

eco home builder scene

Uniform Shortlist Options

eco home builder team
Asset 1-80
Brand:

Fast Freight Logistics specialises in freight management.

Branding Objective:

Fast Freight Logistics needs two sets of uniforms - one for the warehouse team & one for the office team. The uniforms have to be functional for their roles especially for the warehouse team who is moving & lifting boxes all day.

Key Colours:

Orange & Black

fast freight logistic office

Uniform Shortlist Options

fast freight logistic team
Little-Birds-Childcare
Brand:

Little Birds Childcare offers art based playtime for children under 5 years old.

Branding Objective:

Staff currently wear their own clothing. The issue is their personal clothing is getting ruined by the activities that they have to perform during their work with the children.

Key Colours:

Bright colours red, royal & pink

Little Birds Scene

Uniform Shortlist Options

little birds-team
Prime-Rib-Steak-House
Brand:

Prime Rib Steak House is a steak specialist, well known for premium cuts of steak served with traditional American style sauces.

Branding Objective:

Prime Rib wants to bring in a strong colour palette of Red / White & Blue harking to it’s American origins. They would also like to embrace denim as a central theme.

Prime Rib also wants to start selling Tee Shirts, Hoodies & Caps with their logo branded on the front.

Key Colours:

Navy & Red

steak house-cafe

Uniform Shortlist Options

steak house-01 final
Roasted-Beans-Cafe-Logo
Brand:

Roasted Beans Cafe is a specialty cafe that roasts their own beans & sells coffee.

Branding Objective:

The cafe's interior has an earthy vibe with lots of timber & brown / khaki / white colours. The team want to bring this colour theme into their uniforms.

Key Colours:

Earth-tones - Brown / Khaki / Tan

roasted beaf cafe-08

Uniform Shortlist Options

roasted beaf cafe staff

Branding is more than just adding a logo...

A brand is simply the collection of images & thoughts that people associate with something.

They can be vague, random, unrelated snippets, or through repetition & coherence something much more defined.

Branding is about being thoughtful & deliberate with your actions, products & visuals to ensure that the public has a clear & distinct impression of your brand.

It is about defining what thoughts & images you want people to have & knowing how to communicate & establish that in their minds.

HOU-Logo-300px
We help people create uniforms & merchandise for their brand.

Since 2004, our team of dedicated fashion designers, graphic designers, branding consultants, sewers, printers, embroiderers & reps have been working with individuals to create eye-catching uniforms & merchandise that communicates their brand to the world.

We take this seriously. Our Guarantee ensures your dedicated rep will help you find what’s right for your brand. They’ll also make it as simple & enjoyable as possible.

Your brand is in safe hands. Our sales & production team are all under one roof working together to make decisions & solve problems creating over 80,000 branded garments a year.

We love to talk about brand aspirations & goals. What’s your brand about? What are you imagining?

Get in Touch

Visit Us

- By Appointment Only -

2-4 Walter St.
Moorabbin, Vic 3189

Mon-Fri: 8:30am-5:00pm*
*Closed all Vic. Public Holidays

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