How Uniforms Benefit Business
Think of some of the most successful business people in the world and you’ll notice that they have one thing in common - a self imposed uniform.
Steve Jobs had the black turtleneck; during his Presidency Obama whittled down his closet to consist of only black & grey suits; even Albert Einstein is reported to have bought multiples of the same grey suit to wear everyday.
And there is method to this uniform madness. The theory is that wearing a set outfit everyday cuts down on unnecessary decision making, freeing up brain power for other more important tasks.
In an interview with Vanity Fair in 2012 Obama explained his utilitarian wardrobe stating: “I’m trying to pare down decisions. I don’t want to make decisions about what I’m eating or wearing. I have too many other decisions to make.”
In fact, using uniforms in your workplace could provide a number of benefits including:
Having an easily recognisable uniform, preferably with some sort of logo or branding visible on the garments, will increase the probability that consumers will remember your business. Strong branding on uniforms can also serve as a successful means of advertising.
Dressing your employees in uniforms as opposed to casual clothes means that they are more likely to be seen by consumers as having knowledge & authority. Customers believing in the authority of your staff will increase employees confidence in their ability, making them more productive.
Furthermore, if staff like their uniform they are more likely to take pride in their appearance, thus presenting a good image for the company.
When employees are dressed in uniform it’s easier for customers to seek them out when needing assistance. Quick, easy & accessible customer service means that customers are likely to return to your business & develop a sense of loyalty.
For industries that carry risks, uniforms can deliver functional benefits. For example, high-visibility uniforms & hard hats protect workers from potentially deadly situations.
Employee unity & equality
Uniforms help to create a sense of solidarity & belonging among employees, developing an atmosphere where teamwork is valued & performance ultimately improves. Uniforms can also help to break down the barriers of hierarchy & foster a sense of togetherness.
Using uniforms helps to remove the socio-economic component of clothing, meaning employees aren’t evaluated based on outward appearance, rather they are judged on their work ethic and performance.
Both dress code policies & uniforms are used not only to present a good image of the business but also to help people transition into the working frame of mind. Over relaxed or casual dress codes are often reflected in employee performance. Indeed, a study published in the Scientific American found that those who dressed in a formal manner performed better in tasks than those wearing casual clothes.
Stylish uniforms emblazoned with a clear logo can serve as an effective marketing tool for your business. According to a study conducted at Suffolk University, 56.1% of respondents said that uniforms were more effective than internet advertising and 73.5% found them more effective than TV advertising. This is a huge return on a relatively small investment.
If you've found anything covered above to be interesting or useful you'll definitely want to check out what we've written on how to...
Create Uniforms & Merchandise that Attracts Customers
Our easy to follow guides will tell you how;
Discover how to...
Create Uniforms & Merchandise that attracts
...in 3 simple steps.
Let's be clear, what you want is to attract customers/clients/members/etc. What you don't want is to attract irrelevant people (who will waste your time & resources).
Remember, just as you are always looking for your ideal customer/client/member/etc, they are also looking for their ideal brand.
This is why it's important to refine your visual look (uniforms & merchandise). You want to let people know what sort of brand you are at a glance - attention is fleeting.
To do this well, you need to know what your brand is all about & the type of customer you want to attract…
Ready to get started now?
A bit about House of Uniforms
- & how we help people like you -
We help people create uniforms & merchandise that attracts
Since 2004, our team of dedicated fashion designers, graphic designers, branding consultants, sewers, printers, embroiderers & reps have been working with brands to create eye-catching uniforms & merchandise that attracts both new & existing customers.
We take this seriously. Our Guarantee ensures your dedicated rep will help you find the products you need. They’ll also make it as simple & enjoyable as possible.
Your brand is in safe hands. Our sales & production team are all under one roof working together to make decisions & solve problems creating over 80,000 alluring branded garments a year.
We love to talk about brand aspirations & goals. What’s your brand about? What are you imagining?
Our Guarantee to you...
Uniforms, merchandise & branding shapes your reputation. We understand this, which is why we promise the following…
In both our online guides or in person with one of our reps, we'll discuss:
- Brand identity & values
- The purpose of the product
- Functionality requirements
- Your team demographic
- Sizes, colours & styles
- Branding options & opportunities
- Timelines & due dates
- Ongoing availability requirements
- & much more
We aim to ensure that when you receive your order everything is as perfect & fabulous as possible.
Very occasionally "Life" has other ideas which is why we promise the following:
House of Uniforms will fulfill any & all obligations as per Australian Consumer Law regarding faulty items.
If there’s an issue with any of the items you purchase from us, we will do what we can to deal with the problem quickly & effectively.
If it’s our mistake we will remedy the issue as quickly as possible, if it’s your mistake we will try to help you remedy it as cheaply as possible.
Obviously, we need you to do your part & check all quotes, artwork & samples carefully before approving your order because, unfortunately, there are limits to the help we can offer if you’ve made a mistake.
As always, we are happy to discuss any of this with you, please call us.
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