Stemming from the olden days of monogramming with a needle, thread & well calloused thumb, embroidery is the go-to branding method for uniforms.

In some respects things haven't changed much - it's still a needle & thread, just more of them, moving at much faster speeds.

The greatest strength of embroidery is that you’re using the same raw material as the garment (a thread), to brand it. Done well, it integrates seamlessly, looks professional & will remain in good condition for the life of the garment.

While embroidery is the most popular branding method, it does have its limitations. Embroidery is achieved by weaving single coloured thread through a garment (rather than sitting atop the fabric like most modern printing methods) meaning there is a limit to the level of detail that can be achieved.

As a company, our primary goal is to help clients communicate their brand through uniform & merchandise. This includes helping to select the branding technique that is right for the garments, artwork & brand as a whole.

Branding is more than just adding a logo...

A brand is simply the collection of images & thoughts that people associate with something.

They can be vague, random, unrelated snippets, or through repetition & coherence something much more defined.

Branding is about being thoughtful & deliberate with your actions, products & visuals to ensure that the public has a clear & distinct impression of your brand.

It is about defining what thoughts & images you want people to have & knowing how to communicate & establish that in their minds.

We help people create uniforms & merchandise for their brand.

Since 2004, our team of dedicated fashion designers, graphic designers, branding consultants, sewers, printers, embroiderers & reps have been working with brands to create eye-catching uniforms & merchandise that attracts both new & existing customers.

We take this seriously. Our Guarantee ensures your dedicated rep will help you find the products you need. They’ll also make it as simple & enjoyable as possible.

Your brand is in safe hands. Our sales & production team are all under one roof working together to make decisions & solve problems creating over 80,000 alluring branded garments a year.

We love to talk about brand aspirations & goals. What’s your brand about? What are you imagining?

Get in Touch

Visit Us

- By Appointment Only -

2-4 Walter St.
Moorabbin, Vic 3189

Mon-Fri: 8:30am-5:00pm*
*Closed all Vic. Public Holidays

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