5 ways uniforms could benefit your business
It's a big world out there with many business competing for space in the same market. How you're perceived by your customers will in many ways determine your success. Uniforms are a key component of that perception. So keep reading to see how uniforms could benefit your business.
1. Reinforces brand identity
Both the branding on your garments & the entire aesthetic of your uniforms can help to communicate your company's desired image. Whether you want to be perceived as approachable, authoritative, formal, casual etc. uniforms can help to project this to both prospective & current customers.
2. Provides a clear picture of who works for the business
As a customer, there is nothing worse than walking into a shop & not being able to tell the difference between the people who work there & other shoppers - uniforms eliminate this confusion.
The ability to differentiate between those who work for a business & those who don’t can also work as a security measure as you will be able to tell if people are somewhere they shouldn’t be or are doing something they shouldn’t.
3. Provides control over company image
Not only will uniforms help to create a professional image, they will also work to ensure those who don’t entirely understand what’s appropriate work attire are well dressed & present your company or team in the best possible light.
Furthermore, if staff like their uniform they are more likely to take pride in their appearance, thus presenting a good image for the company.
4. Helps the business stand out & be memorable
Having an easily recognisable uniform, preferably with some sort of logo or branding visible on the garments, will increase the probability that consumers will remember your business. If your business is memorable, you are more likely to achieve sales & secure repeat business.
5. Free advertising
Stylish uniforms emblazoned with a clear logo can serve as an effective marketing tool for your business. According to a survey conducted at Suffolk University, 56.1% of respondents said that uniforms were more effective than internet advertising and 73.5% found them more effective than TV advertising. This is a huge return on a relatively small investment.
We help people create uniforms & merchandise for their brand.
Since 2004, our team of dedicated fashion designers, graphic designers, branding consultants, sewers, printers, embroiderers & reps have been working with individuals to create eye-catching uniforms & merchandise that communicates their brand to the world.
We take this seriously. Our Guarantee ensures your dedicated rep will help you find what’s right for your brand. They’ll also make it as simple & enjoyable as possible.
Your brand is in safe hands. Our sales & production team are all under one roof working together to make decisions & solve problems creating over 80,000 branded garments a year.
We love to talk about brand aspirations & goals. What’s your brand about? What are you imagining?