Nail your logo design
5 tips for getting it right
Creating the perfect logo can do wonders for your brand recognition and subsequently its success.
Getting your logo right first time around ensures it will remain consistent and professional across all mediums for years to come as well as saving you money on hiring graphic designers and branding setup fees. Here are just a few tips:
1. Simplicity is key
When it comes to brand logos, the simpler the better. Think of some of the most famous and recognisable logos in the world, Nike's swoosh tick, McDonalds golden arches - simplicity at its finest.
Sticking to simple and easy to read fonts, 3 colours or less with no gradients or fade outs and minimal fine lines and details will usually produce the best and most memorable result. Logos that are too complicated look cluttered and unprofessional.
2. Carefully select your colours
When choosing your pantone colours, we recommend selecting your shades from a book rather than from colour swatches that are available online as there are often colour variations over different devices and monitors which could cause inaccuracy in your selection.
You will also have to consider potential colour variants - for example, if your logo is dark in colour but you have black garments or merchandise that you want to brand with your logo, you’ll need to have some lighter colour options for your logo so that it is visible on your items. We do not recommend using background fills behind your logo to make it visible this option doesn’t reproduce well and will add to your branding production costs.
3. Make sure it’s in the correct format
Whether you are creating your logo yourself or hiring a designer to make it for you, ensure it is produced as a vector file in EPS or AI format with all fonts created to outlines. This is necessary for your logo to be processed into branding machines and be properly reproduced onto your items. You don’t want to waste valuable time or money creating a logo that is compatible with branding machines.
4. Ensure it can be replicated over a variety of mediums
To ensure your logo becomes synonymous with your brand and is easily recognisable, it must remain consistent over all mediums including garments and merchandise. Therefore, it’s important to create a logo that will look good in a variety of sizes and colours. This is again where simplicity comes in handy as anything too complicated will probably not be able to be reproduced on small items such as pens or lighters.
5. Get a physical sample
While the logo you’ve come up with may look amazing on a computer screen, that does not necessarily mean it will look good in real life.
Find a supplier that will provide you with a physical sample of your branding on a piece of fabric before you proceed to brand all of your garments. This way if your logo does not reproduce well you can make alterations before production commences so that your garments are not branded with a sub-par logo.
We help people create uniforms & merchandise for their brand.
Since 2004, our team of dedicated fashion designers, graphic designers, branding consultants, sewers, printers, embroiderers & reps have been working with individuals to create eye-catching uniforms & merchandise that communicates their brand to the world.
We take this seriously. Our Guarantee ensures your dedicated rep will help you find what’s right for your brand. They’ll also make it as simple & enjoyable as possible.
Your brand is in safe hands. Our sales & production team are all under one roof working together to make decisions & solve problems creating over 80,000 branded garments a year.
We love to talk about brand aspirations & goals. What’s your brand about? What are you imagining?