The benefits of promotional products
5 reasons why your business should be use them.
Ever thought about investing in promotional products for your business, but then backed out due to uncertainty concerning output versus return?
Well, it turns out there is no need to worry. Promotional products are actually an extremely effective marketing tool for businesses both small and large - but you don’t just have to take our word for it.
Here are five proven ways your business will benefit from using promotional products:
1. Low cost but effective marketing
Promotional products are often created for mass distribution and therefore have quite a low price point. However, this low cost does not have a negative effect on the customer's perception. In fact, even the gifting of a branded pen to a customer - a feat that can be achieved at minimal cost, could be the thing that wins them over.
According to a study conducted by the Promotional Products Association International (PPAI), 85 percent of consumers will end up doing business with a company that gifted them a promotional product.
2. Instant brand recognition
There is no overestimating the importance of brand recognition, hear about the ‘golden arches’ and you think of McDonalds, see that swooping tick or the phrase ‘just do it’ and your mind is instantly diverted to Nike.
Having a brand that is well known and easily recognisable ensures that consumers will think of you first when in need of a product or service that you provide. It will also increase the likelihood that that consumer will choose you as people are generally more inclined to buy from a brand they already know or recognise.
By gifting promotional items that include your brand name and logo, you are familiarising potential consumers with your company. This means that when it comes time to do business, you’ll be the first company on their mind.
That same PPAI study revealed that 89 percent of consumers who had received a promotional product could recall the advertiser or company name for 24 months after receiving the items.
3. Greater business exposure
When you think of TV or billboard advertisements it's likely you’ll actually remember the content of few and far between - after those 30 seconds of exposure, the brands is forced back into the recesses of your memory.
However, when using promotional products to market your brand, especially ones that are likely to be kept and reused, such as mugs, pens, keychains etc. you are essentially providing a consumer with an advert that they will exposed to on a continuous basis.
4. Essentially works as a business card (that people are actually going to keep)
How many business cards have you been given that have ended up in the recycling bin?
Business cards are an important tool in introducing your company and its’ products to customers, however, this function can be fulfilled effectively and with a higher return through using promotional products.
Promotional giveaways have your branding and some contact information, just as business cards do, however communicating this information is not the products sole function, meaning that they are likely to be kept, used, and viewed regularly.
The long lasting exposure these products provide should not be underestimated, indeed of the consumers surveyed in the PPAI 58 percent said that they would keep promotional gift items from one to four years.
5. Encourages customer loyalty
There’s no denying it - people like getting free stuff. Regardless of the size or price of your promotional product, the when it is gifted, the consumer will feel as though they have received special treatment.
Having said this, do try to avoid gifting low-quality products that are bound to break quickly as people tend to relate the quality of the gift item with the quality of the business - that and if the item is broken, your advertisement will quickly end up in the bin.
These promotional products do not only increase the chance of business with those they are gifted to, but customers who are satisfied with their gift items also provide an impressive 500 percent more referrals than those who don’t receive a gift, according to the PPAI study.
So, why wait? Investing in promotional products today and reap the benefits tomorrow.
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