The importance of logos for brand recognition

When it comes to the success of a business, the role that brand recognition plays cannot be underestimated.

Take the case of Nike - everything from their ‘Just Do It’ slogan to their swooshing tick logo have become key identifiers of the brand, and immediately prompt us to think of their products questioning whether it may be time to pop into a store to pick up some new goodies.

But how can you work to effectively increase your brands’ recognition without launching massive ad campaigns that cost the earth?

The answer is simple - create a good logo and ensure consumers see it.

First impressions are key

Companies these days are locked in a battle against consumers short attention spans, which is why creating an enticing logo is so important. According to research from Optimal Targeting, people remember 80 percent of images, compared to only 20 percent of text, therefore using a logo can help your brand create a positive and memorable first impression.

Gain recognition

The most successful and well known companies around the world are almost all recognisable via their logo alone - think Apples’ fruit or McDonalds iconic golden arches. On the other hand, if a company's logo is poorly designed or doesn’t represent the business well, it can leave a negative impression in a consumer's head or simply be forgotten.

Create a basis for branding

Logo design is not only a huge part of overall company branding, but it can also help to kick start the process of creating a strong brand identity. Indeed, logos are usually one of the first steps in determining company colours, tone, fonts and overall brand feeling.

Communicate brand values

A well designed logo can be so much more than just nice colours printed in an aesthetically pleasing font. A company’s logo can indicate the company's core values, whether you want to be perceived as relaxed, fun, professional or authoritative - small tweaks in colours or angles can make all the difference.

Be consistent and dependable

Once you have a strong logo that represents your business well, it’s time to ensure your customers recognise it. By using the same logo across websites, social media, uniforms and equipment, you can create a strong and stable business identity, making you easily recognisable and memorable.

Inspire brand loyalty

Consumers that are loyal to brands will often use products that feature that companies logo, thus providing free advertising - if the logo is easily recognisable. For example, many customers of the car company BMW will wear apparel such as hats featuring the brands’ logo, prompting those around them to think of the company and simultaneously serving as a personal recommendation of the brands quality.

Here at House of Uniforms we offer a comprehensive service printing and embroidering your logo onto all manner of clothing, uniforms and promotional products. For more information, contact us on 9555 7797 or via email at [email protected].