The power of the logo for small businesses As a uniform supplier to a wide range of … [Read More...]
Stemming from ye olde times of monogramming with a needle, a thread and a well calloused thumb, embroidery remains the go-to for branding uniform garments.
In some respects things haven't changed much, it's still a needle and thread, just manipulated at greater speeds.
The greatest strength of embroidery is that you are using the same raw material of the garment (a thread), to brand it. Done well, it integrates seamlessly and can successfully run the spectrum from Understated Class to Twerking Peacock.
Not to get too philosophical but as is so often the case this strength is also it's weakness. The single coloured thread goes through the fabric, it doesn't sit on top of the fabric like other branding methods. This puts a hard limit on the degree of fine detail that's achievable. Embroidery is the branding analogue in a digital age.
As a company, our primary focus is helping clients communicate their brand through their uniform. So we say this with love, sometimes embroidery is not always the best option for uniforms. Don't get us wrong, quite often it absolutely is, it's just that sometimes it isn't.
Branding really comes down to selecting the right technique for the garment and artwork but with consideration to quantity and frequency of reorders.
The first order is never really the issue, it is the reorder when new staff start and old staff change sizes. These are just a few of things we discuss with you when creating your uniform.