The power of the logo for small businesses
As a uniform supplier to a wide range of industries we are often asked why a uniform is so important for a small business. Uniforms are crucial to how a company is perceived. Colours and styles play an important role in your brand’s image and how you present it to the world. Is your brand traditional, or modern? Fun-loving, or more on the serious side?
Uniforms allow you to present a clear message to your clients. What your employees wear impacts how they feel when they’re working. Functionality is very important. For a company that has a casual vibe, or requires employees to be active at work, T-shirts may be the best choice.
For more formal office settings, a polo or button-down shirt emblazoned with your company logo is more appropriate. Each profession has its own unique requirements, and styles are available for all types of professions from hairdressers, to chefs, to gardeners.
We know that every brand is unique and that plays a huge role in uniform choice, we recently worked with one of Sydney’s favourite cleaning companies: This is Neat Cleaning in setting up their uniforms. They are an end of lease cleaning company based in Sydney, with the most adorable website you’ve ever seen! (view it here).
We recently talked to their marketing team and they had this to say about the importance of uniforms:
“Having a uniform was a must-have for our small business. We wanted to create a sense of professionalism and having uniforms bridged the gap between the branding on our website and our in-person cleaning service. We were still undecided about our ‘look’ and Victoria recommended a professional polo because it would survive the demanding nature of physical labour, while still being comfortable and professional. Even better, we were able to have the polos embroidered with our logo as a finishing touch. What really made this all worthwhile was having some of our customers mention how they were just as impressed with our uniforms as they were with our bond cleaning service”.
If you’re ready to have a look at what you can achieve with a refreshed uniform get in contact with us (here).